It is important to use keywords in the proper way! If you know how to do it the proper way, Keyword research is pretty “darn” easy!
If you want to take advantage of search engine traffic it is important that you learn how to use keywords properly. Most online marketers don’t know how to conduct extensive keyword research and they end up writing articles about keywords that are not valuable.
I blame self-proclaimed “gurus” for spreading misinformation about keywords all over the internet, making it difficult for someone to find research techniques that actually work.
Of course, search engine traffic is not the only type of traffic out there, but it is one of the most important sources of traffic.
If you want to increase your website traffic and in turn increase your revenue, learn how to find low competition keywords. Luckily for you, I’m going to reveal some of my low competition keyword research techniques in this article.
Maybe you won’t fall completely in love with keywords but I’m going to do my best and create a little love spark for you. I could get into the nitty-gritty details about keywords and search engine algorithms; however, I don’t think I would ever be able to finish that article. I like to keep things simple, and I’m sure that you don’t want to have a bucket of sophisticated words and formulas about web development thrown at you just yet.
The process of finding low competition keywords is actually simple and also graphic designers need to know all about it if they want to serve their clients well. There are just three things that you need to remember when it comes to conducting keyword research.
I don’t even bother with keywords that have high competition anymore. It’s just not worth the amount of energy that you spend to rank your website. Everyone is competing for the same keyword and it can be extremely tough to even get your website in the first three search engine results. Marketing is a complex world and comes with many faces and many marketers already use high competition keywords. So you better not bother with these high competition keywords.
No rank = no traffic.
I use a neat little tool to conduct keywords research, it’s called Jaxxy, and I believe it is responsible for most of my traffic. When using the tool, pay attention to a metric called Quote Search Results (QSR). It stands for the number of competing pages in Google. Luckily, Jaxxy can determine the “exact” amount of pages in search results that match a certain term – this is your competition.
Don’t bother with keywords that have a QSR of over 300; the lower the number the better. It means, there won’t be a lot of competition, and it will be easy to get your website on the first page of search results. This also applies to online retail. An online shop has to be so much more than just a great database with available products! To generate traffic, the website must rank high otherwise it’s all a waste of time, effort, and money
I know most people will start hyperventilating with excitement when they find a low competition keyword that is searched for thousands of times. It seems like you just hit the jackpot but the reality is different. Being the rebel is often rewarding, too, to get the desired results!
But, in most cases, these keywords are really difficult to rank. I prefer to pick keywords that are solid and don’t receive that much traffic. In fact, I even pick keywords that have 50 exact searches a month. Because I know that it will be easy to rank for these keywords and I can rank for as many as possible.
I would prefer to have my website on the top page of a handful of low traffic keywords than on the last page of one high competition keyword. When in doubt, it is better to stick with the sure thing. On top of that, most low traffic keywords convert better anyway. Read also this post with optimization tips for improving website traffic.
If you start tinkering around with the keyword tool, it will be easy to find a lot of low competition keywords that don’t really make sense. The reason for this is because a lot of people tend to misspell certain phrases, creating awkward keywords. Remember, always write for human readers.
Discard keywords that don’t make sense and that can’t be used in a sentence without ruining the flow of the sentence. There will undoubtedly be a lot of misspelled keyword phrases, don’t even pay attention to them, focus on the keywords that make sense to your niche market. It’s easier to write articles with grammatically correct keywords.
So there you have it. I just showed you how to find low competition keywords to write articles about and generate traffic. Do you remember the three pillars of keyword research? Don’t forget them: low competition, a little bit of traffic is better than a lot of traffic, and they must make sense. Go out there and start ranking!
Content Strategy is precisely what the words say, a strategy developed to create the best content to reach your customers, community, or target optimally. Doesn’t sound complicated, does it? Content is one of the key elements of your efforts. Without a good Content Strategy, you won’t be able to develop a good Social Media or Personal Branding strategy… or whatever strategy actually! So pay the highest attention to your Content Strategy.