My Marketing Lab: Website Traffic Optimization Tips

To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website traffic optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your website. Optimize the articles on your website for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number. So let’s check out my Marketing Lab: website traffic optimization tips.

Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a flash-only website may be, it cannot attract searchers. Use text pages. Optimize each page you are promoting for one main page keyword. Some people also accept up to two additional secondary keywords. An exception will be noted below.

In choosing keywords, consider the number of searches for the keywords — more is obviously better. Don’t optimize pages for keywords with too few searches. You would be wasting your time optimizing pages for keywords with too few searches.

Consider the number of other pages on the web containing that exact phrase — more is worse. Don’t optimize pages for keywords with too many competing pages. Your pages won’t get the first page of Google anyway.

Consider the number of pages optimized for a keyword by including it in the page title and the page URL — you can find these with “intitle:” and ” inurl:” Google searches. The more serious the competition that exists, the worse.

Consider the pages that show up on page one of search engine results for the keyword. Can you beat them? How many backlinks do they have? Writing articles to be published elsewhere can give you more than a modest number of backlinks, but do not expect to get thousands of backlinks easily.

  • If you wish to sell something on the page, consider whether people are searching for the keyword because they want to buy something, or just because they want some information.
  • Include the page’s main keyword in the page’s title. Search engines seem to consider a keyword in the page title to be especially significant.
  • Include the main keyword in the page URL, that is, in your domain name, in the page name, or in the name of the folder in which the page is located.

Include the main keyword in the first and last paragraphs and one or more times throughout the page, but do not include the keywords too many times. You want the page to look like it is authentically devoted to the topic and is not being artificially padded with the keyword. (A common suggestion is that the keyword frequency should be 3%-5%, but more recent suggestions are that semantically-related phrases work fine.)

Include the keywords in H1 and H2 headings and in boldface. These are significant to human readers, so the search engines will consider them more significant as well.

Put on your website a longer page of maybe two thousand words containing semantically-related phrases throughout. Many searches are for terms that the search engines do not have indexed, maybe that they have not even seen before. A longer page filled with related information gives the search engines somewhere to send all those queries. This can gather a multitude of searches.

Keep the page readable to humans. There is no point in attracting searchers just to repulse them.

Following these website optimization tips will help increase your website traffic.