Web development is the process of the creation and growth of a website. Its primary goal is to display information for the public to access on the World Wide Web.
Web designers and developers are in the business of taking care of the entire process for you, from the purchase of a domain name to the maintenance and updating of the completed site.
Alternatively, many people are now finding that developing a site on their own is not as daunting as it once was with the many web design courses online and offline, as well as templates and other easy site-builder software available.
Obviously, having a presence on the web is the fastest, cheapest and most far-reaching method in getting your information practically anywhere in the world. Most businesses these days realize the importance of having a website, with just some of the benefits being:
Online and offline, there are numerous ways to promote your site, using traditional advertising media as well as hiring specialized internet marketing professionals to get you on the top of the search engines. Well, if you hire a professional, chances are you won’t miss the most important strategies.
Adding your web address or URL on business cards, brochures, and other advertising media can also be a simple first step to getting your business presence known on the web.
Web Designers are virtually found in every “street corner” these days, so finding the perfect web developer for your site can be a confusing and overwhelming task especially for the novice. Graphic designers make some really decent money, so check out their performance! For simplicity’s sake, remember three things:
Sadly, many web design/development companies out there take advantage of the general public who aren’t educated in the world of internet technology, charging obscene amounts for less-than-average sites with shoddy service, made with cheap templates or amateurish software what could hurt the interests os your B2B business.
These charlatans also know little in the way of programming and getting your sites in the search engines, and a good way to spot a company like this would be to drill them on ranking, scripts and so on. If you aren’t familiar with any of this, it would be a good idea to do so now so you know what to look for and expect. So keep in mind that, if you have an online shop, your website has to be more than merely a vast database of available products.
At the very least, a decent web developer should have the following:
If you are just seeking a simple website, perhaps as a start to make your business presence known on the web, the prices should seem reasonable to you and should include some technical expertise, the use of decent graphics, animation and sound if needed, and other services like minimal maintenance and updating. Watch out for prices that seem too cheap or too expensive. A little research of the prices around could prove to be a great help for your niche market.
Experience, Efficiency, and Speed
Obviously, a web developer with experience can work with more efficiency saving you time and money. It won’t hurt to check the company’s credentials, portfolio, and past or current clients, emailing them if possible.
An Honest and Non-Pushy Attitude
Alarm bells should go off if the web developer you choose starts pushing fancy services or products which would obviously cost you more. A good web developer should be ever aware of your specific needs and budget, keeping a no-nonsense approach to finding the most cost-effective solutions for your business. Of course, if “bells and whistles” is what you want, they should be able to provide that with relative ease.