What Your Copywriter Wants To Know

Imagine you’re a designer and your client says, “I want a cool font and I want my site/business card/logo to stand out.” It’s not a lot to go on, right?

You’ll want to know all kinds of other things: what their competitors are doing so you can make it stand out from theirs, what the general expectation of the industry is like (no good having a super-friendly, chatty site when potential customers are looking for super-professional), and what’s going to hook in their potential clients.

Copywriting is similar. I can’t count the number of times someone’s said to me that they want a website/brochure and then made me guess what they want by reading my draft and saying something like, “it’s not bad but it still needs more zing.”

All that achieves is that I don’t feel like I’m doing a good job by them, they don’t get what they want (usually because they don’t know what they want “but I’ll know when I see it”), and if they’ve chosen an hourly rate, it costs them more.

Easy To Follow Skype Tips And Tricks

I can only assume at this point that you’re an avid user of Skype for your home business, if not you need to get yourself on there asap! You can check out more about Skype here!

In this week’s post, I’m sharing my Skype tips and tricks with you.

Some of these have been an absolute god send, so I know that you will also find them very helpful. I should note at this point that Skype for PC and MAC are very different from each other, I have put these together on a PC so I can’t say for sure that ALL these tips are going to work exactly the same as they will on a MAC, but they shouldn’t be too different…. fingers crossed.

Just a side note – did you know that Skype doesn’t have a limit on the size of the file you send…. yep it’s true and so very helpful!! What else will you find out inside….

skype

Enjoy!