Like it or not, people talk. Sometimes they say things that are true, sometimes they make up lies, but either way, negative information about your company is downright lethal. Whether it’s a customer who had a bad experience, an ex-employee who wants to get their own back or a direct competitor who wants to take you down, negative information can quickly spread around the local community via the internet.
Before you know it, you’re losing sales. That’s why reputation management is fast becoming one of the most popular services for all kinds of businesses, big and small, national and local. It’s a way to protect your online reputation from negative reviews, false claims, and other social threat, ethically and legally. Reputation management involves a wide range of activities to keep your name in good standing.
Activities include responding to customer complaints, asking sites to take down incorrect information and using online feedback to improve your products and services. In short, it’s about monitoring the social media & web. Probably you are aware of all this stuff and already monitor your brand mentions. But there are new threats and this post is about to show you how to check if your brand reputation is in danger and how to protect it.
To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your website. Optimize the articles on your website for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number.
Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a flash-only website may be, it cannot attract searchers. Use text pages.Optimize each page you are promoting for one main page keyword. Some people also accept up to two additional secondary keywords. An exception will be noted below.
Branding is all about the perception customers have about your company, and your brand is the promise that you intend to make to the customers. The ultimate goal is to spark an emotional connection in order to create a positive feeling with the result of loyalty to a specific product or service from the customers.
How it works: we recently helped the client’s website to drive revenue and reach their business goals by utilizing web 2.0 technologies. By implementing a full social strategy, we were making sure they would have had a consistent brand presence approach, and we creatively used many presence-building tools to surround consumers (students who prepare for the GED test) with the brand message. Our toolkit ranged from advertising, social PR, internet marketing, communities and social CRM.
We monitored the interaction among them (e.g. the impact blogs have on the effectiveness of promotions). Finally, we used “brand scorecards” that monitor presence-building tools and measure the impact of spending against the brand’s key objectives.
By some argument, using a percentage of GNP, John D. Rockefeller, the oil monopolist who died in 1937, was the richest man in American history; his net worth at its peak was some 2 percent of America’s annual income. Andrew Carnegie, the philanthropic steelmaker who died in 1919, may have been the second wealthiest American, with a similar slice of the GNP.
Bill Gates’ net worth amounts to less than 1 percent of the current national income. An economy that has grown into the trillions of dollars makes it less likely that any individual can own a substantial part of it. That fact alone means Bill Gates will probably never enjoy the political power that Rockefeller and Carnegie wielded at the peaks of their careers.
A third way to compare wealth across time is to look at the ratio between the earnings of the richest people and the earnings of the average citizen. By that calculation, the gap between Bill Gates and the Main Street man or woman is wider than at any time in history. In fact, calculations performed in 2007 suggest that for Bill Gates, $350,000 spent to buy a Lamborghini, for instance, would be the equivalent for the average American to spending 73 cents.
The Beginning of Something New
I was watching a video the other day on TED with Seth Godin, and he was talking about things being broken. I had no idea what I was in for when I heard the title, but I did know that anything from him is always thought provoking, so it would be good. And I was right, it wasn’t just good it was AWESOME!
This video had me cracking up and I found myself sitting there nodding agreeably with him every step of the way. Until we got to about the 18-minute mark and he started talking about the difference between something simply being broken and something being broken on purpose to only attract those that you want to attract.
There is no disputing the popularity of WordPress. As the leading CMS platform available (more than 70 million websites depend on WordPress), it is also under constant attack from hackers. Many of us have learned the hard way about just how vulnerable the CMS giant can be. If you run a large website or multiple websites with WordPress, it is likely you have been hacked or compromised at some point. Even if you were hacked before and managed to fix it, the threat may still be there silently waiting to attack again. This can happen by means of “backdoors” created by the original hacker.
My WordPress website was hacked AGAIN!
As I just mentioned, when your WordPress site gets hacked after you successfully diverted a previous attack, it’s usually because of a backdoor created by the hacker. Backdoors give hackers access to your website and files by bypassing normal procedures and getting authentication without you even knowing they are there. In this article, I’ll try to explain what a backdoor is, how to find it and hopefully how to rid it from your WordPress website.
Ok with all the hype of this new awesome product Kajabi being launched I’ve been inspired to write a post on a few things, as I see them now. Before I go any further though, this is NOT a review of Kajabi or any other product in particular, this is just a post about things to consider in general when you are deciding what to funnel your money into.
While we’re on the subject of Kajabi though, I just want to say one thing. I’m only half way through the 1 hour long video, but what I have seen so far this product is awesome.
In comparison to what it costs, well that is an individual decision on where you’re at in your business as to whether this is going to become yet another guru product you just want added to your ever growing library of guru products or if you’re at a point in your business where this is absolutely perfect for you.
I had a friend who recently decided that it was a good idea to put everything they had into a new product that was launching. They canceled their vacation and everything so they could afford this great new product that was going to bring them all the traffic they needed to explode their business…. Problem was my friend hadn’t even finished their blog yet, so they had no where to drive this traffic to or a sales funnel even if this course ended up being the best thing since sliced bread!
I do now have the ability to include an image from my Gallery in a blog post though!
Tonight I painstakingly sorted and updated my whole photos folder on this computer (home) and the home laptop, which has been floating around with pictures of various weddings and road trips on it.
I’m going to be uploading a whole bunch of photos to the Gallery tonight and tomorrow, so take a peek! (For now I’ve just included a link to the Gallery on the sidebar).
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When a website goes live, SEO and PPC are great methods that affiliates can apply to attract online visitors. However, publicizing your affiliate website should be done both online and offline for maximized exposure.
Affiliates can apply creative methods for garnering as much publicity as possible, and here are three ideas to reach this goal.
Idea 1: Submit your site to online channels
It is incredibly important that your affiliate website gain the exposure it needs when it goes live. There is a reason why affiliates create things such as site maps and apply keywords to their content: it is because they plan to submit their site to Google for the purpose of getting indexed, as well as having greater visibility in search engine rankings.