Branding is all about the perception customers have about your company, and your brand is the promise that you intend to make to the customers. The ultimate goal is to spark an emotional connection in order to create a positive feeling with the result of loyalty to a specific product or service from the customers.
How it works: we recently helped the client’s website to drive revenue and reach their business goals by utilizing web 2.0 technologies. By implementing a full social strategy, we were making sure they would have had a consistent brand presence approach, and we creatively used many presence-building tools to surround consumers (students who prepare for the GED test) with the brand message. Our toolkit ranged from advertising, social PR, internet marketing, communities and social CRM.
We monitored the interaction among them (e.g. the impact blogs have on the effectiveness of promotions). Finally, we used “brand scorecards” that monitor presence-building tools and measure the impact of spending against the brand’s key objectives.
By some argument, using a percentage of GNP, John D. Rockefeller, the oil monopolist who died in 1937, was the richest man in American history; his net worth at its peak was some 2 percent of America’s annual income. Andrew Carnegie, the philanthropic steelmaker who died in 1919, may have been the second wealthiest American, with a similar slice of the GNP.
Bill Gates’ net worth amounts to less than 1 percent of the current national income. An economy that has grown into the trillions of dollars makes it less likely that any individual can own a substantial part of it. That fact alone means Bill Gates will probably never enjoy the political power that Rockefeller and Carnegie wielded at the peaks of their careers.
A third way to compare wealth across time is to look at the ratio between the earnings of the richest people and the earnings of the average citizen. By that calculation, the gap between Bill Gates and the Main Street man or woman is wider than at any time in history. In fact, calculations performed in 2007 suggest that for Bill Gates, $350,000 spent to buy a Lamborghini, for instance, would be the equivalent for the average American to spending 73 cents.
The Beginning of Something New
I was watching a video the other day on TED with Seth Godin, and he was talking about things being broken. I had no idea what I was in for when I heard the title, but I did know that anything from him is always thought provoking, so it would be good. And I was right, it wasn’t just good it was AWESOME!
This video had me cracking up and I found myself sitting there nodding agreeably with him every step of the way. Until we got to about the 18-minute mark and he started talking about the difference between something simply being broken and something being broken on purpose to only attract those that you want to attract.
There is no disputing the popularity of WordPress. As the leading CMS platform available (more than 70 million websites depend on WordPress), it is also under constant attack from hackers. Many of us have learned the hard way about just how vulnerable the CMS giant can be. If you run a large website or multiple websites with WordPress, it is likely you have been hacked or compromised at some point. Even if you were hacked before and managed to fix it, the threat may still be there silently waiting to attack again. This can happen by means of “backdoors” created by the original hacker.
My WordPress website was hacked AGAIN!
As I just mentioned, when your WordPress site gets hacked after you successfully diverted a previous attack, it’s usually because of a backdoor created by the hacker. Backdoors give hackers access to your website and files by bypassing normal procedures and getting authentication without you even knowing they are there. In this article, I’ll try to explain what a backdoor is, how to find it and hopefully how to rid it from your WordPress website.
I know when you first get started blogging, there seems to be a strategy for everything, right? Aside from all the technical stuff you have to get your head around, there is also all these strategies that people are talking about that you need to have in place to get yourself started or at least to give you a plan of action to help you achieve your goals.
From strategies for Personal Branding to Social Media to Monetization to Traffic….. and many more I’m sure. But there has been one important strategy that I believe is the most important one of all.
Without this strategy you can’t possibly have a solid Personal Branding or Social Media strategy… or any other strategy for that matter! So what strategy am I talking about, that I never read about anywhere…. Your “Content Strategy”.
A Content Strategy is exactly what it sounds like, a strategy put together or developed upon the content your target market, community or customers are screaming out for. Pretty simple right? Well this is the bones of the strategy, if you will.
What happens next is the meatier part of the strategy. After you have done your research and know just what your target market is in need of or found where there is a hole in the market that needs filling, this is where the strategy takes on its life.
Ok with all the hype of this new awesome product Kajabi being launched I’ve been inspired to write a post on a few things, as I see them now. Before I go any further though, this is NOT a review of Kajabi or any other product in particular, this is just a post about things to consider in general when you are deciding what to funnel your money into.
While we’re on the subject of Kajabi though, I just want to say one thing. I’m only half way through the 1 hour long video, but what I have seen so far this product is awesome.
In comparison to what it costs, well that is an individual decision on where you’re at in your business as to whether this is going to become yet another guru product you just want added to your ever growing library of guru products or if you’re at a point in your business where this is absolutely perfect for you.
I had a friend who recently decided that it was a good idea to put everything they had into a new product that was launching. They canceled their vacation and everything so they could afford this great new product that was going to bring them all the traffic they needed to explode their business…. Problem was my friend hadn’t even finished their blog yet, so they had no where to drive this traffic to or a sales funnel even if this course ended up being the best thing since sliced bread!
I do now have the ability to include an image from my Gallery in a blog post though!
Tonight I painstakingly sorted and updated my whole photos folder on this computer (home) and the home laptop, which has been floating around with pictures of various weddings and road trips on it.
I’m going to be uploading a whole bunch of photos to the Gallery tonight and tomorrow, so take a peek! (For now I’ve just included a link to the Gallery on the sidebar).
These books will give you money-making ideas that you always need to learn if you want to make money online.
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In addition, there will be updated e-books available on this money-making site.
Read on for the best 20 tips!
When a website goes live, SEO and PPC are great methods that affiliates can apply to attract online visitors. However, publicizing your affiliate website should be done both online and offline for maximized exposure.
Affiliates can apply creative methods for garnering as much publicity as possible, and here are three ideas to reach this goal.
Idea 1: Submit your site to online channels
It is incredibly important that your affiliate website gain the exposure it needs when it goes live. There is a reason why affiliates create things such as site maps and apply keywords to their content: it is because they plan to submit their site to Google for the purpose of getting indexed, as well as having greater visibility in search engine rankings.
You’ll want to know all kinds of other things: what their competitors are doing so you can make it stand out from theirs, what the general expectation of the industry is like (no good having a super-friendly, chatty site when potential customers are looking for super-professional), and what’s going to hook in their potential clients.
Copywriting is similar. I can’t count the number of times someone’s said to me that they want a website/brochure and then made me guess what they want by reading my draft and saying something like, “it’s not bad but it still needs more zing.”
All that achieves is that I don’t feel like I’m doing a good job by them, they don’t get what they want (usually because they don’t know what they want “but I’ll know when I see it”), and if they’ve chosen an hourly rate, it costs them more.