What is Online Reputation Management? Like it or not, people talk. Sometimes they say things that are true, sometimes they make up lies, but either way, negative information about your company is downright lethal. Whether it’s a customer who had a bad experience, an ex-employee who wants to get their own back or a direct competitor who wants to take you down, negative information can quickly spread around the local community via the internet.
Before you know it, you’re losing sales. That’s why reputation management is fast becoming one of the most popular services for all kinds of businesses, big and small, national and local. It’s a way to protect your online reputation from negative reviews, false claims, and other social threat, ethically and legally. Reputation management involves a wide range of activities to keep your name in good standing.
Activities include responding to customer complaints, asking sites to take down incorrect information and using online feedback to improve your products and services. In short, it’s about monitoring the social media & the web. Probably you are aware of all this stuff and already monitor your brand mentions. But there are new threats and this post is about to show you how to check if your brand reputation is in danger and how to protect it.
There is more to Online Reputation Management than only checking the social media, answering to reviews and engaging with audiences. These days both public and private businesses have to deal with a much worse threat: a silent attack of negative SEO. You will find services that ask just for $450 for damaging the reputation of the website!
Negative SEO is actually the reverse of SEO (search engine optimization). The search engine optimization’s aim is to increase a website’s visibility in the SERPs. When Negative SEO is used, the aim is the reduction of a webpage’s rankings in the results of search engines.
How does negative SEO work?
Negative SEO is mostly used with the purpose of downgrading the competitor’s sites to improve own rankings. This is what is called serp bubbling. Another way of using negative SEO is to associate a competitor’s website with unwanted keywords.
There are many ways to eliminate a webpage from the rankings in search engines.
· Google Bowling. This is a technique designed to remove a site from the SERP (Search Engine Results Page) by making Google believe the site is spammy.
· Infecting a site. If a site is infected with a virus, then it is flagged up in the SERPs as being potentially dangerous.
· Black social bookmarking. This technique is using social websites such as Facebook and Twitter for creating huge numbers of fake accounts, and later use these accounts to send links with spammy content to the targeted website with unbecoming phrases.
The best way of checking if you are secretly sabotaged is regular monitoring your page rankings, backlinks, and traffic.
“Creating and publishing content related to your business s is the most sustainable way of strengthening your business reputation. “
It’s always good to know that you can call a professional to help you when you need advice or a quick response. For daily operations, however, you can easily manage a lot of things by yourself if you develop a habit of regularly monitoring your brand.