Marketing has many definitions, but the fact is a Marketing Plan is critical to the success of any business. As the Internet has compressed the globe and accelerated the speed of communication to “instant,” marketing techniques and strategies remain very fluid. A successful marketing strategy must fuse local, mobile and off-line together. No longer can any business ignore any of these strategies. And once the “plan” is executed, the results must be segmented and analyzed.
The economic “depression” of some years ago has negatively affected the majority of “brick and mortar” small businesses. In 2018 and beyond, it is critical that a business must be attuned to the latest and most innovative marketing techniques. Customer demographics and lifestyles are continually changing and a business must seek out these customers on their “home field.”
In past years, an individual searching for a product or service has utilized “reviews” to assist them in their decision. This search technique often consumed hours or even days because of the slow speed of communication. And “negative” reviews were difficult to find due to the lack of a responsive “media.” Businesses were thus able to conceal flaws in their product or service. This has all changed.
Like it or not, people talk. Sometimes they say things that are true, sometimes they make up lies, but either way, negative information about your company is downright lethal. Whether it’s a customer who had a bad experience, an ex-employee who wants to get their own back or a direct competitor who wants to take you down, negative information can quickly spread around the local community via the internet.
Before you know it, you’re losing sales. That’s why reputation management is fast becoming one of the most popular services for all kinds of businesses, big and small, national and local. It’s a way to protect your online reputation from negative reviews, false claims, and other social threat, ethically and legally. Reputation management involves a wide range of activities to keep your name in good standing.
Activities include responding to customer complaints, asking sites to take down incorrect information and using online feedback to improve your products and services. In short, it’s about monitoring the social media & web. Probably you are aware of all this stuff and already monitor your brand mentions. But there are new threats and this post is about to show you how to check if your brand reputation is in danger and how to protect it.
Anyone familiar with WordPress knows that combating spam comments is a daily chore. This seemingly endless battle continuously gets tougher and tougher every day as spammers are using more clever methods. Although this battle is far from over, there are many ways we can at least attempt to limit the amount of spam our websites receive.
Here are 3 options you should utilize to avoid those useless comments on your blog or website:
1. Adjust your current settings
Many of us simply put comments in moderation and when we find a minute of free time we’ll review them little by little. While there is nothing wrong with this method, spam will still find its way to slip on through not to mention the large amount of time you will spend reading and moderating dozens and maybe hundreds of comments.
Users who leave real comments are far less likely to return just to throw spam on your site. Of course, this assumption may change as the spammer’s mindset evolves. But at the moment this seems to be true. With this in mind, we would be much better off checking the “Comment author must have a previously approved comment” option under Settings -> Discussion.
I first heard about Rebel Mouse almost two years ago when I was researching the latest tricks & methods to promote a brand I was working for which was focused on the visual web. We were looking for ways to maximize our impact on Pinterest, and Instagram, as well as get the people who followed us on those platforms to read the text media we were putting together. This was an e-commerce platform, focused exclusively on driving sales and getting member sign-ups.
As I always do, before I recommend something to a client, I sign up for the platform myself and poke around. After all, I don’t want to recommend something and then have it flop or backfire! I signed up for Rebel Mouse that day and was impressed with the seamless integration, and effortless way it let me put all my social media posts front & center without having to complete multiple steps. To say it is simple would be an understatement!
Now the brand I’m focusing on promoting is my own!
These days, many businesses find the amount of advertising on televisions and newspapers too high-priced for their budget, and that counts for online advertising as well. Promoting is the only way you can level the playing field given the tough competition existing in the market. A good marketing job was a promotional campaign on stadium cups.
If you find yourself in a similar predicament, then it’s high time to switch strategy and home in on supplying promotional cups as giveaways. Spending on corporate giveaways provides you with the opportunity to apply a little less than what you will shell out for the traditional marketing paraphernalia. Sure, for the design of your cups we have the perfect solution!
Thinking about stadium cups can be a sound business deal if you want to improve your exposure in the industry. We all know that the general public usually starts their day in the office with a cup of hot beverage. With this in mind, the decision to distribute personalized stadium cups can have a positive impact on your intended recipients. This can be a win-win situation for both you and your customers – they can still continue to enjoy their hot coffee or tea and you get to promote your brand in an inexpensive manner.
Branding is all about the perception customers have about your company, and your brand is the promise that you intend to make to the customers. The ultimate goal is to spark an emotional connection in order to create a positive feeling with the result of loyalty to a specific product or service from the customers.
How it works: we recently helped the client’s website to drive revenue and reach their business goals by utilizing web 2.0 technologies. By implementing a full social strategy, we were making sure they would have had a consistent brand presence approach, and we creatively used many presence-building tools to surround consumers (students who prepare for the GED test) with the brand message. Our toolkit ranged from advertising, social PR, internet marketing, communities and social CRM.
We monitored the interaction among them (e.g. the impact blogs have on the effectiveness of promotions). Finally, we used “brand scorecards” that monitor presence-building tools and measure the impact of spending against the brand’s key objectives.
By some argument, using a percentage of GNP, John D. Rockefeller, the oil monopolist who died in 1937, was the richest man in American history; his net worth at its peak was some 2 percent of America’s annual income. Andrew Carnegie, the philanthropic steelmaker who died in 1919, may have been the second wealthiest American, with a similar slice of the GNP.
Bill Gates’ net worth amounts to less than 1 percent of the current national income. An economy that has grown into the trillions of dollars makes it less likely that any individual can own a substantial part of it. That fact alone means Bill Gates will probably never enjoy the political power that Rockefeller and Carnegie wielded at the peaks of their careers.
A third way to compare wealth across time is to look at the ratio between the earnings of the richest people and the earnings of the average citizen. By that calculation, the gap between Bill Gates and the Main Street man or woman is wider than at any time in history. In fact, calculations performed in 2007 suggest that for Bill Gates, $350,000 spent to buy a Lamborghini, for instance, would be the equivalent for the average American to spending 73 cents.
The Beginning of Something New
I was watching a video the other day on TED with Seth Godin, and he was talking about things being broken. I had no idea what I was in for when I heard the title, but I did know that anything from him is always thought provoking, so it would be good. And I was right, it wasn’t just good it was AWESOME!
This video had me cracking up and I found myself sitting there nodding agreeably with him every step of the way. Until we got to about the 18-minute mark and he started talking about the difference between something simply being broken and something being broken on purpose to only attract those that you want to attract.
There is no disputing the popularity of WordPress. As the leading CMS platform available (more than 70 million websites depend on WordPress), it is also under constant attack from hackers. Many of us have learned the hard way about just how vulnerable the CMS giant can be. If you run a large website or multiple websites with WordPress, it is likely you have been hacked or compromised at some point. Even if you were hacked before and managed to fix it, the threat may still be there silently waiting to attack again. This can happen by means of “backdoors” created by the original hacker.
My WordPress website was hacked AGAIN!
As I just mentioned, when your WordPress site gets hacked after you successfully diverted a previous attack, it’s usually because of a backdoor created by the hacker. Backdoors give hackers access to your website and files by bypassing normal procedures and getting authentication without you even knowing they are there. In this article, I’ll try to explain what a backdoor is, how to find it and hopefully how to rid it from your WordPress website.
Ok with all the hype of this new awesome product Kajabi being launched I’ve been inspired to write a post on a few things, as I see them now. Before I go any further though, this is NOT a review of Kajabi or any other product in particular, this is just a post about things to consider in general when you are deciding what to funnel your money into.
While we’re on the subject of Kajabi though, I just want to say one thing. I’m only half way through the 1 hour long video, but what I have seen so far this product is awesome.
In comparison to what it costs, well that is an individual decision on where you’re at in your business as to whether this is going to become yet another guru product you just want added to your ever growing library of guru products or if you’re at a point in your business where this is absolutely perfect for you.
I had a friend who recently decided that it was a good idea to put everything they had into a new product that was launching. They canceled their vacation and everything so they could afford this great new product that was going to bring them all the traffic they needed to explode their business…. Problem was my friend hadn’t even finished their blog yet, so they had no where to drive this traffic to or a sales funnel even if this course ended up being the best thing since sliced bread!