What Your Copywriter Wants To Know

Imagine you’re a designer and your client says, “I want a cool font and I want my site/business card/logo to stand out.” It’s not a lot to go on, right? You’ll want to know all kinds of other things: what their competitors are doing so you can make it stand out from theirs, what the general expectation of the industry is like (no good having a super-friendly, chatty site when potential customers are looking for super-professional), and what’s going to hook in their potential clients.

Copywriting is similar. I can’t count the number of times someone’s said to me that they want a website/brochure and then made me guess what they want by reading my draft and saying something like, “it’s not bad but it still needs more zing.” All that achieves is that I don’t feel like I’m doing a good job by them, they don’t get what they want (usually because they don’t know what they want “but I’ll know when I see it”), and if they’ve chosen an hourly rate, it costs them more.

I decided some time ago that there had to be a better way. So now I send a briefing form, which covers everything I want to know. It’s also great for forcing the potential client to have a think about what they’re trying to achieve, which makes the process go much more smoothly and vastly improves the end result.

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How Online Branding Strategy Helps Growing A New Business

Branding is all about the perception customers have about your company, and your brand is the promise that you intend to make to the customers.  The ultimate goal is to spark an emotional connection in order to create a positive feeling with the result of loyalty to a specific product or service from the customers.

How it works: we recently helped the website MyCareerTools to drive revenue and reach their business goals by utilizing web 2.0 technologies. By implementing a full social strategy, we were making sure they would have have a consistent brand presence approach, and we creatively used many presence-building tools to surround consumers (students who prepare for the GED test) with the brand message. Our toolkit ranged from advertising, social PR, internet marketing, communities and social CRM.

We monitored the interaction among them (e.g. the impact blogs have on the effectiveness of promotions). Finally, we used “brand scorecards” that monitor presence-building tools and measure the impact of spending against the brand’s key objectives.

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Is My Strategy Really Broken, Or Did I Break It On Purpose?

The Beginning of Something New

I was watching a video the other day on TED with Seth Godin, and he was talking about things being broken.  I had no idea what I was in for when I heard the title, but I did know that anything from him is always thought provoking so it would be good. And I was right, it wasn’t just good it was AWESOME! This video had me cracking up and I found myself sitting their nodding agreeably with him every step of the way. Until we got to about the 18 minute mark and he started talking about the difference between something simply being broken and something being broken on purpose to only attract those that you want to attract.
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How Being A Rebel Gets You Your Desired Results

It was a very busy and very emotionally draining week for me last week. I didn’t get any posts done and nothing done towards my new direction or new product for that matter. So today is the beginning of a new week and a new chapter here at Natalie Louise, so I thought I would start off with sharing a few things with you that I have done over the last 4 months, since starting blogging, that have helped me create the success I have so far.

A Rebel Is Born

As far back as I can remember, I have always been the person to do everything different from everyone else. Yes this drove my parents crazy and got me into trouble at school for not just doing what I was told to do, even if I could see a better way or another way that made more sense. I’m sure many of you reading this can relate to what I’m saying. When someone tells me

“we do this because that’s they way it’s always been done” well you can imagine what that does to me. I immediately go into “well too bad” mode and start doing things the way I want them done. Maybe that’s why I have never been able to stand working for someone else! Read more

Easy To Follow Skype Tips And Tricks

I can only assume at this point that you’re an avid user of Skype for your home business, if not you need to get yourself on there asap! You can check out more about Skype here!

In this week’s post, I’m sharing my Skype tips and tricks with you.

Some of these have been an absolute god send, so I know that you will also find them very helpful. I should note at this point that Skype for PC and MAC are very different from each other, I have put these together on a PC so I can’t say for sure that ALL these tips are going to work exactly the same as they will on a MAC, but they shouldn’t be too different…. fingers crossed.

Just a side note – did you know that Skype doesn’t have a limit on the size of the file you send…. yep it’s true and so very helpful!! What else will you find out inside….

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Are You Missing The Most Important Strategy Of All?

I know when you first get started blogging, there seems to be a strategy for everything, right? Aside from all the technical stuff you have to get your head around, there is also all these strategies that people are talking about that you need to have in place to get yourself started or at least to give you a plan of action to help you achieve your goals.

From strategies for Personal Branding to Social Media to Monetisation to Traffic….. and many more I’m sure.  But there has been one important strategy that I believe is the most important one of all.  Without this strategy you can’t possibly have a solid Personal Branding or Social Media strategy… or any other strategy for that matter! So what strategy am I talking about, that I never read about anywhere…. Your “Content Strategy”.

So What Is A “Content Strategy”?

A Content Strategy is exactly what it sounds like, a strategy put together or developed upon the content your target market, community or customers are screaming out for. Pretty simple right? Well this is the bones of the strategy, if you will.  What happens next is the meatier part of the strategy.  After you have done your research and know just what your target market is in need of or found where there is a hole in the market that needs filling, this is where the strategy takes on its life. Read more

Where Does The Future Lie With People, Product & Information?

Ok with all the hype of this new awesome product Kajabi being launched I’ve been inspired to write a post on a few things, as I see them now.  Before I go any further though, this is NOT a review of Kajabi or any other product in particular, this is just a post about things to consider in general when you are deciding what to funnel your money into.

While we’re on the subject of Kajabi though, I just want to say one thing. I’m only half way through the 1 hour long video, but what I have seen so far this product is awesome.  In comparison to what it costs, well that is an individual decision on where you’re at in your business as to whether this is going to become yet another guru product you just want added to your ever growing library of guru products or if you’re at a point in your business where this is absolutely perfect for you.

So Firstly, Do You Really NEED That Product?

I had a friend who recently decided that it was a good idea to put everything they had into a new product that was launching.  They canceled their vacation and everything so they could afford this great new product that was going to bring them all the traffic they needed to explode their business…. Problem was my friend hadn’t even finished their blog yet, so they had no where to drive this traffic to or a sales funnel even if this course ended up being the best thing since sliced bread! Read more