Branding is all about the perception customers have about your company, and your brand is the promise that you intend to make to the customers. The ultimate goal is to spark an emotional connection in order to create a positive feeling with the result of loyalty to a specific product or service from the customers.
How it works: we recently helped GED Easy to drive revenue and reach their business goals by utilizing web 2.0 technologies. By implementing a full social strategy, making sure rget have a consistent brand presence approach, and we creatively used many presence-building tools to surround consumers (students who prepare for the GED test) with the brand message. Our toolkit ranged from advertising, social PR, internet marketing, communities and social CRM.
We monitored the interaction among them (e.g. the impact blogs have on the effectiveness of promotions). Finally, we are used “brand scorecards” that monitor presence-building tools and measure the impact of spending against the brand’s key objectives.